How do Skincare Products Help With Trauma?

This is something that I commonly get asked when explaining my business model, and I understand why it might seem weird at first. We all know to eat our vegetables, and that they are essential for our health, but beyond that we often seem to draw a blank at the other medicinal properties of plants. Plants have all kinds of powerful properties, they contain antioxidants, they are anti-inflammatories, they can help to balance hormones, improve blood-flow, and are adaptogenic (they help the body resist physical, emotional, and environmental stress.) And the list goes on!

When creating my products, I specifically choose plants that contain properties known for relieving some of the mental and physical symptoms of trauma, whether this be via essential oils that calm or uplift the mood, active ingredients from plants that can speed up the healing time for cuts, scratches and bruises, pulled muscles, or mineral properties such as magnesium that is essential for soothing tension.

Not only this, but the act of applying products in itself can help to change your mindset and increase your self-love. Looking after yourself and your body fosters a sense of self-worth and self-appreciation. It is an act of showing kindness to yourself and can be meditative, allowing you to be present in the moment. It is also empowering, giving you more control over yourself and your appearance and an improved appearance can increase confidence. Introducing a ritual of selfcare, such as applying skincare daily, can also offer a sense of structure and stability.

Through Fortitude, my goal is to help as many women as possible to feel supported, cared for, and comforted. Skincare products are just one of the many ways I go about it.